Deepa Rote
Product Designer | UX Strategy Enterprise | AI Experiences
Creating intuitive, user-focused digital experiences.
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Social Links
New Jersey
New Jersey
Resume
Deepa Rote
Product Designer | UX Strategy Enterprise | AI Experiences
I create strategic user experiences that solve complex problems, simplify journeys, reduce friction, and drive measurable business impact through clarity, usability, and innovation.
I create strategic user experiences that solve complex problems, simplify journeys, reduce friction, and drive measurable business impact through clarity, usability, and innovation.
Modern Product Design Meets AI Innovation
Previously worked for Verizon
Based in New Jersey
What my colleagues say
A unique ability to blend aesthetics with usability.
Expertly blends aesthetics with usability, balancing form and function to create intuitive, meaningful experiences that guide users seamlessly through an interface.
Sandeep Kumar
Product Manager
A unique ability to blend aesthetics with usability.
Expertly blends aesthetics with usability, balancing form and function to create intuitive, meaningful experiences that guide users seamlessly through an interface.
Sandeep Kumar
Product Manager
Deepa is a Collaborative Designer with Clear Vision
Deepa consistently delivered visually appealing designs which highly aligned with the user journey and business goals. What truly stood out was her ability to always stay a step ahead. Her forward thinking approach laid a strong foundation for the portal we were building.
Deepanwitha
Business Analyst
Deepa is a Collaborative Designer with Clear Vision
Deepa consistently delivered visually appealing designs which highly aligned with the user journey and business goals. What truly stood out was her ability to always stay a step ahead. Her forward thinking approach laid a strong foundation for the portal we were building.
Deepanwitha
Business Analyst
Strategic Thinking & Strong Design Craft
Deepa has led several critical projects end to end from discovery and stakeholder workshops, to wireframes, prototypes, and high-fidelity designs. As a lead, she is equally strong in collaboration. She communicates clearly with product managers, developers, and business stakeholders, and is always open to feedback while still protecting the core user experience. I’ve seen her manage complex requirements, tight timelines, and shifting priorities without ever losing her calm or her focus on quality.
Jinesh George
Motion Graphic Designer
Strategic Thinking & Strong Design Craft
Deepa has led several critical projects end to end from discovery and stakeholder workshops, to wireframes, prototypes, and high-fidelity designs. As a lead, she is equally strong in collaboration. She communicates clearly with product managers, developers, and business stakeholders, and is always open to feedback while still protecting the core user experience. I’ve seen her manage complex requirements, tight timelines, and shifting priorities without ever losing her calm or her focus on quality.
Jinesh George
Motion Graphic Designer
Recent experience
2025 - Present
Product Designer
Freelance
10 months
Partnered with clients to understand business goals, users, and website pain points. Designed responsive websites with clear hierarchy, modern layouts, and intuitive navigation.
2023 - 2025
Lead UX/UI Designer
Verizon
2 Years and 5 months
Collaborated with stakeholders to design intuitive, visually cohesive digital products. Added interactive and personalized experiences to improve usability. Partnered with developers to deliver efficient, accessible, and scalable solutions.
2022 -2023
UX/UI Designer
Sports Nerve Pte Ltd
1 Year
Partnered with cross-functional teams to design customer-focused digital products, improving setup, checkout, and discoverability journeys. Conducted user research to translate insights into personas, flows, IA, and wireframes.
2020 - 2022
UI/UX Designer
Advit Enterprise Pte Ltd
1 Year and 8 months
Collaborated with cross-functional teams to design customer-focused digital products, improving setup flows and discoverability. Conducted user research to create personas, flows, and intuitive experiences. Built scalable design components for consistency.
2025 - Present
Product Designer
Freelance
10 months
Partnered with clients to understand business goals, users, and website pain points. Designed responsive websites with clear hierarchy, modern layouts, and intuitive navigation.
2023 - 2025
Lead UX/UI Designer
Verizon
2 Years and 5 months
Collaborated with stakeholders to design intuitive, visually cohesive digital products. Added interactive and personalized experiences to improve usability. Partnered with developers to deliver efficient, accessible, and scalable solutions.
2022 -2023
UX/UI Designer
Sports Nerve Pte Ltd
1 Year
Partnered with cross-functional teams to design customer-focused digital products, improving setup, checkout, and discoverability journeys. Conducted user research to translate insights into personas, flows, IA, and wireframes.
2020 - 2022
UI/UX Designer
Advit Enterprise Pte Ltd
1 Year and 8 months
Collaborated with cross-functional teams to design customer-focused digital products, improving setup flows and discoverability. Conducted user research to create personas, flows, and intuitive experiences. Built scalable design components for consistency.
Recent Articles
I write about the future of design and the life of a product designer.
How smart designers use AI without losing their edge
A lot of designers won’t say it out loud, but many are worried about AI.
Apr 21, 2026
Companies Think AI Will Replace Designers. They’re Missing One Big Truth.
Why AI can generate screens, but still can’t replace UI/UX design thinking, human expertise, and user understanding.
Apr 17, 2026
Computers Were Once a Fear. Now It’s AI. Will History Repeat Itself?
History suggests technology often changes work more than it eliminates it
Apr 24, 2026
View more on Medium
How smart designers use AI without losing their edge
A lot of designers won’t say it out loud, but many are worried about AI.
Apr 21, 2026
Companies Think AI Will Replace Designers. They’re Missing One Big Truth.
Why AI can generate screens, but still can’t replace UI/UX design thinking, human expertise, and user understanding.
Apr 17, 2026
Computers Were Once a Fear. Now It’s AI. Will History Repeat Itself?
History suggests technology often changes work more than it eliminates it
Apr 24, 2026
View more on Medium